Ever try to explain to someone why a Red Submariner (~$10,000) is worth about double the price of a regular, white Submariner (~$5,000)? Some get it, some don’t. That’s fine.
Now imagine trying to explain to someone why your Submariner 1680 with white writing is worth ten times the price of a Red Submariner and see how they react.
For a very (and we mean very) short period of time, Rolex watches were available at Cartier here on Fifth Avenue in New York City. Some of the watches sold at Cartier featured a “Cartier” stamp right on the dial. A Tiffany & Co. stamp is rare and will certainly add to the value of a vintage Rolex, but a Cartier stamp is a total game-changer. You simply don’t see them.
In fact, we’ve only seen and covered one other Cartier-retailed Rolex since Hodinkee was born one sweaty night in May 2008 (sidebar – damn, was it really 2008?).
The Submariner 1680 we have today has perfectly matching hands, dial, and even original bezel insert. On top of that, it comes with Cartier archive papers confirming this watch was indeed sold at Cartier in 1977. Cartier-dial Rolexes are often imitated because of the immense value associated with them, so to find one with Cartier archival papers confirming authenticity is a premium that any serious collector is willing to pay for. On top of the papers, it also comes with a famous Cartier red box.
The asking price for this incredible Submariner is around $100,000 and it is being sold by Fourtane in Carmel, CA.