FUTUREMADE YELLOW SUBMARINE

We love Futuremade’s Yellow Submarine – an oversize cotton crewmen pullover.

Futuremade Studio — previously known as ‘Futuremade’ — is a brand that prides itself in being controversial as well as the retail equivalent of a therapist since its objective is to encourage its wearer to focus on where he or she would like to be in the future.

The label started in 2014 with the mission of being different — when the majority grew to adore fitted t-shirts, Futuremade were churning out long oversized tees. The label was also intrigued by the association certain colours had with each gender — pink being for girls while blue for boys — its founder rolled his eyes towards the archaic stereotype which led to designing gender-neutral clothes.

Part of its rebranding focuses on sourcing better materials for its t-shirts and attention to details which can be seen in its side patches and contrast stitching. Its objective is to evolve into being more than a retail label; it wants to be a platform for creative minds to connect with one another which is an admirable approach.

Available at http://www.futuremadestudio.com