Amazon Bearbricks

For its collaborative take on the ubiquitous Bearbrick, Medicom Toy collaborated with Amazon to produce an Amazon imprint Bearbrick for its 100% and 400% editions of the figure.

Identical in design, the ursine toys resemble Amazon’s cardboard packaging and feature the likes of branding and a variety of related graphic details atop a light brown base.

Bearbrick (rendered Be@rbrick) is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom’s Kubrick design. The @ sign in the place of the letter a is a visual device that is a part of the Bearbrick brand and as such, a trademark of MediCom Toy.

The figure is an anthropomorphized bear with an extremely simplified form and a pot-belly. Each plastic figure features nine parts (widely referred to as tools in the toy industry): head, torso, hips, arms, hands, and legs; These nine tools allow eight points of articulation; swivel head, swivel waist, ball joints arms, swivel wrists, and ball joint legs.

Avaiable at