FORM Smart Swim Goggles

Form has been building AR-enhanced swim goggles that allow swimmers to track their pace, distance and stroke rate on a miniature heads-up display inside the goggles.

Form has prioritized a device with few additional bells and whistles but an accessible price point, retailing for $199.

In terms of functionality, you certainly won’t be pulling up any photos or searching for directions on the single pixelated monochrome mini-display, but that probably isn’t something you’d be doing underwater anyway. Form focus on simplicity leaves them with a purpose-driven device that aims to give swimmers a persistent means of tracking their progress while swimming, something a smart watch can’t do.

A lightweight computer module in the same eye cup as the display measures input from onboard sensors that detect a number of metrics including interval time, rest time, stroke rate and count, distance per stroke, pace per 100 or 50 meters, length count and calories burned. The goggles claim a 16 hour battery life.

One of the company’s biggest design challenges has been perfecting the device’s fit while allowing users to orient the device to put the display in front of either eye. The company includes seven different nose bridges with the device, but Eisenhardt says that making a one-size-fits-all solution has been a “big challenge.”

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