The Rolex Oyster Perpetual “Bubbleback” represents one of the most significant leaps forward in the history of sport watches. The innovative case construction featured a screw-down crown and caseback, allowing for unprecedented water-tightness of the case. Alongside the now-ubiquitous Oyster Perpetual indication, the self-winding movement inside allowed the wearer to continuously tell time without having to regularly wind the watch.

The ref. 2940 we have here dates towards the latter end of the Bubbleback era in 1954 but harnesses what makes these watches so special and collectible. The details here are spectacular with a salmon-esque, copper dial, great handset, and large, lumed Arabic numerals. The handset is of note as the hour and minute hands are blued steel and filled with lume and the seconds hand is a gold tone which allows it to pop off the salmon dial. The dial has developed some patina that adds to the overall look of the watch and makes the dial unique. It is a sharp watch that looks just as good today as it did 75 years ago.