Opening a progressive, upscale mens’ shop in a beach town known for its flip flops and shorts wasn’t exactly a sure thing. Yet with its well curated selection of jeans, shirts, boots, and other essentials, Lone Flag has become a lasting presence in the San Diego-area clothing scene. Although the emphasis is on premium denim crafted in the USA and Japan, the store also offers apothecary solutions, EDC items like pens, notebooks, keychains, and knives, and a certain familiar magazine. Whether you’re taking a leisurely drive south from LA on the PCH or need an emergency denim repair, it’s well worth the trip.